Brussels 21 May 2015: This years’ European Obesity Day is the occasion to put the spot light on public misconceptions about obesity and its related conditions. A recent public perception study conducted by the European Association for the Study of Obesity (EASO), which surveyed more than 14,000 people across 7 European countries, alarmingly revealed that a large number of Europeans are not aware of the health implications of obesity, but more importantly of the fact that they are already at risk.1
As highlighted in the EASO press release, results from this survey show that “nearly a quarter of Europeans don’t realise that obesity can cause heart disease, diabetes and high blood pressure” and that “less than half recognise a link with strokes and only 16% are aware of the connection with cancer”.2
Multiple factors can lead people to become overweight or obese, but what these survey results show is a clear need for ongoing awareness and access to information on management and prevention of this disease, in the context of the rising epidemic.3
Expert in obesity and weight management, Professor Hill believes the answer lies in taking action on both sides of the equation in order to lose weight and achieve energy balance. Making small and sustainable changes to our diet and physical activity patterns can put in place the building blocks to help people achieve a balanced lifestyle. Making smart swaps by replacing food and drinks with low calorie-sweetened options can result in lower overall calorie intake and weight loss.
The International Sweeteners Association (ISA) is proud to support European Obesity Day and its ongoing mission to raise awareness around obesity, its causes, treatment and health implications.