The Lo Cal Heroes Promoting Healthy Lifestyles


A video in support of World Diabetes Day 2014

As part of its ongoing support for World Diabetes Day (WDD), the ISA is addressing the importance of healthy eating and lifestyle choices by injecting fun and flavour into this 2-minute animation which brings four “Lo Cal Heroes” to life in a town overcast with unhealthy dietary habits and lifestyles. As they dart around the city, each one of our heroes showcase the benefits of small changes and smart swaps, including the use of low calorie sweeteners, to help the town folk lead healthier everyday lives.

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